Bakery Business Academy Kitchen Notes Podcast

From Idea to Empire: How The Dick and Jane Baking Company Leveraged Simplicity to Find Sweet Bakery Success

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Show Notes


When Dick and Jane met over a cookie years ago, they had no idea that years later an idea to put education on an animal cracker would change their entire career trajectory!

In this episode, we’re joined by the founder of the Dick and Jane Baking Company — Dick Held. He shares how a passion for combining nutrition and education went from idea to implementation, and they managed to get their products into school boards across the country!

We also talk about:

  • How simplicity with products has made their growth that much easier & faster
  • Why committing to and believing in your idea all the way is a must for success
  • How one small idea that can be replicated can grow into something beyond your wildest dreams!

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